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By: Wisdom Ndisika

It is now a culture that for any political actor to gain support and votes, such a person must faults on the opposition’s reputation and if no fault, he creates one out of prejudice.
Therefore, it is absurd to think that political campaign, advertising and general political marketing are best expressed in hate speech and defamatory expressions.
Need the writer reorient these party spokepersons and supporters of INEC, NCC and NBC guidelines and warnings to persons who engage in political attacks.
Evidence are in words of the former Lawmaker Dino Melaye who described Femi Fani Kayode as ‘a political scavenger’ whose heart is a devil’s residence. Ned Nwoko also blast the Labour Party flag bearer when he opined that Peter Obi has no structure. The Governor of Delta State Dr Ifeanyi Okowa vice presidential hopeful of the Peoples Democratic Party come 2023 also described Peter Obi as candidate of fanning the embers of religion and the associated sentiment.
In the same vein, the Minister of State for Labour and Employment Festus Keyamo has been described as an attack dog to any opposition party that faults the All Progressives Congress (APC). In his reverts faulted the comment attributed to the PDP vice presidential candidate among others.
This writer is of the view that political actors should focus on marketing their aims and objectives, competencies, ideas of good governance rather than trying to dent and spoil counterparts’ characters.


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